Alex Elias Detailed in Renwick's Our Story, Founders Pippa and Sarah Renwick state, "We are the Renwick sisters. After working for 16 years in the corporate retail industry, we are following our dream and making clothing for women. We have always been frustrated with the void in the market for attractive, timeless apparel for women golfers. While our pieces are golf-inspired, they are perfect for all women who want versatile, classic pieces that look great and feel comfortable."
Reflecting on their frustration with the void in the market, the Renwick sisters said, "We were very surprised there wasn't a cotton striped polo for women. We kept waiting and waiting for one of the big golf brands to make one. But they seemed focused on performance fabrics and super feminine details. It felt, to us, like males were designing women’s golf apparel as what they wanted women to wear golfing. No one had actually asked women golfers what they wanted. We loved the super soft pima polos that men had, in that fine stripe in fun preppy timeless colorways. Of course we wanted the same thing as men and this didn't seem like an outrageous idea to us." The Renwick sisters acknowledged the Summer of 2019 as monumental moment, saying, "In the Summer of 2019, we noticed a few women wearing their husbands oversized cotton washed out polo shirts and it was like 'OK, this idea has some merit.'" "I remember being in the dining room at Westhampton Country Club one August morning as we always bring our kids there for this great breakfast buffet that is family-friendly. There was a very cool mom of four wearing her husband's oversized cotton polo and Lululemon running shorts. It was a great look and functional for being an active mom." Made from Peruvian pima cotton, the Renwick sisters said, "Renwick has always been a lifestyle brand to us. The cotton polo is the centerpiece because of its versatility. We are busy Moms ourselves and we loved the idea that this one top could take you from a work Zoom, to a quick nine with friends, then to school pickup and the playground. It's comfortable and relaxed but looks somewhat polished. It functions for our lifestyle. These are things that are important to us, and you weren't going to find in the sleek polyester zipper polos from big brands. Of course there are plenty of women golfers that love trendy fashion and the loud prints and tight outfits and that is great, there's room for everyone! Our look is very New England, old-school prep and a lot of them seem to golf. I think the big brands were completely missing this audience." Once a dream, Renwick is now in Pro Shops across the country, including Seminole, Merion, Baltusrol and many other notable clubs. Pippa and Sarah said, "We've found the golf industry to be very unique. We come from a background in E-commerce and direct to consumer marketing, so some of the ingrained processes feel old fashioned to us. But the Pros have been incredibly kind and supportive. We initially emailed 10 clubs in 2021 (after googling their email addresses) and would never have imagined that we'd be sold in 200 clubs before our 2nd year anniversary. The void in the market was clear and it was rewarding to know we weren't the only ones that felt it. I remember cold-emailing Eden Foster at Maidstone and he actually wrote back! He said: "Very well done. You may be on to something here."
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