Q&A: Gabbi Pranger, Merchandiser at St. Louis Country Club

Alex Elias

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​​Why do you think golfers, myself included, have such a fascination with logos?

Logos give people something to talk about and connect over. I hear stories all the time of someone a thousand miles from their home club—when another person recognizes the logo they’re wearing, an instant connection forms that might never have happened otherwise. As someone who loves logos, I think it’s fun to talk about them, rank your Top-5 with friends, and collect merchandise you can’t get anywhere else.

What brands do you enjoy working with most?

Men: Holderness & Bourne and B. Draddy
Women: Renwick, Smith & Quinn, Fairway & Greene

As patterned polos are becoming just as popular as solids and stripes, have you noticed golfers embracing more creativity in their style choices?

I think golfers have become much more creative! Women’s golf, in particular, has grown tremendously in recent years, and I like to think the expanded apparel options have played a role. I always tell people to wear what makes them feel comfortable—so they can enjoy the game and focus less on their score. I grew up playing golf in my older brother’s polos and sneakers, and I wish I’d had bright pink shoes to rock! Overall, it’s had a positive effect on golf, especially women’s golf.

What other recent trends have you noticed?

Hoodies, hoodies, and more hoodies. My experience is somewhat skewed since the clubs I’ve worked at tend to be more conservative, but I do see golfers experimenting and showing more personality. At the same time, there’s a shift back to the classics, with more knit tops, crew-neck sweaters, and traditional leather saddle shoes.

As someone who most often wears Holderness & Bourne, I greatly appreciate how I can wear H&B on the course, in the office, or at dinner. Have you noticed members gravitating toward products with versatility?

Yes! I’m frequently asked for sweaters and trousers that can be worn on and off the course. People especially like tonal logos that blend into the sweater—it’s subtle but still visible. For women, it’s more about athleisure—sweaters or dresses that can be worn on and off the course.