Alex Elias Christian Cavaliere, Founder of Tremont Sporting Co. "Great gear made by great golfers." - Team Tremont How was Tremont founded? Tremont essentially morphed from a dorm room side hustle in college, selling custom hats, to a Covid project out of my parents house in New York, to another bedroom side hustle when I moved to Florida to pursue golf full time. Only after a decision to take a step back from full time golf and a decision to not turn pro, did the business really begin to take shape. What were your original goals for Tremont? When I first started in my parents house in New York, I didn't have a broad idea to start a business and there were no real goals at the beginning. I started it purely for enjoyment and to have an outlet for my creative passions and relate it to golf. Soon after receiving an overwhelming amount of interest from friends and colleagues across social media, I decided to start a side business selling these products. Many things evolved over the past 4-5 years that created the foundation for Tremont and the business it is now. Our goals have changed since the early days, we now have our sights set on the big picture in the golf accessories space, and building a brand from our roots in the game and in the New York - Palm Beach golf community. Having played collegiate golf at Boston College, and as someone with a passion for golf photography, how much does your background as a golfer and a photographer play a role in Tremont? The coolest part about Tremont has been the ability to bring two of my biggest passions in life, golf and creative design, together. My first taste of combining these two passions was when I worked for Greyson in their early years. Bringing these two pieces together sparked such an inspiration in my life and I have been holding on to that feeling and that passion since then. Golf has been such an important part of my life since as far as I can remember. Being able to wake up each day and actually do what I love and work with the organizations, brands, courses, and people that I have admired for so long is truly the coolest experience and I am so grateful for it. How would you describe the creativity of Tremont? What really gets my creativity going and what I love to do for country club accounts is to get into the history of the club, the unique aspects of what makes the course special, small details, alternate logos, cool forgotten artifacts. All of these little pieces that we can uncover and incorporate into the design of a product truly makes it special and brings a whole new element to our work. We have worked really hard to refine all of our products from simple logo options to complex prints and in depth logo creation. Sometimes it is a bit overwhelming because when I say the possibilities to be creative and customize each piece are endless I really mean the options are endless. I love working on projects where the customer can give us some insight into the history or inside details of a club and golf course and let us go wild with creativity. I find that this is what results in the best of our design work. How would you describe the growth of Tremont? Can you describe the feeling of seeing your products in many Top-100 Pro Shops?
The growth of Tremont has been nothing short of incredible. We are still learning and growing every day and it hasn't been without its roadblocks and pitfalls like any growing business but it has been an irreplaceable experience and we are just getting started. I have been able to bring on some of my closest friends into the business to embark on this journey with me which has been really cool. There is nothing like going to work every day and hanging out with your friends, having a great time, working hard and making some really awesome products along the way. It's a dream come true. I wouldn't be able to do it without the team we have put together. In terms of who we have been able to work with and who has supported us along the way, I can't thank everyone enough who has been a customer and a supporter of Tremont. We have been blessed with some of the best connections and supporters in the golf community and I have been personally so lucky to grow up in the New York Metropolitan area where the golf scene and golf community is second to none. I am so grateful to get the opportunity to work with the best clubs in the country and places I have admired for so long. As someone in the golf industry, how much does the golf community amaze you? The golf community is such a special group of people. I owe everything to the connections I have made, the people I have met, and the experiences I have collected through golf. When I was at some low points of poor play and frustrating finishes in my tournament days, I would say to myself that I wish I never got involved in golf because of the turmoil and anguish it has caused me. It's so funny reflecting on that thought from a more clear mind perspective because I wouldn't trade my entry into golf for the world. It truly has given me everything and has shaped my life in the most positive way possible. My best friends are ones I've made through golf, my mentors, supporters, people I look up to and learn from, the list goes on about the incredible people I have been lucky enough to meet through golf. Everyone is so welcoming and supportive especially in the MGA and Jupiter areas. This is mainly why I wanted to associate my brand with these two locations. Jupiter really feels like a home away from home and the entire golf community from New York and all over seems to make their rounds in the winter down to our neck of the woods in Florida throughout the winter. Through the beginning and growth of Tremont I have felt the support and the camaraderie of the golf community more so than ever. We are a long way away from where I want to be in the industry but people are starting to notice and it has been very very cool. Social media has made it really cool to connect and collaborate with so many people in the industry as well. Some people I didn't even know that well have now become great friends because of their amazing support in our business and our journey. I will forever be grateful for getting involved in golf and being a part of this amazing community of people.
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Alex Elias
Heading into the Augusta National Women's Amateur, Andrea Lignell had recorded five Top 3 Finishes in eight events, including two wins (the Cougar Classic and The Ally), as a Senior at Ole Miss. Continuing her superb play, Lignell recorded a solo third at Augusta.
"I am very pleased with my performance. I didn't go into the week with too high of expectations. I was just so excited to be there," said Lignell. "I am really happy with how I handled myself out on the course, how I stayed in it, and kept a good attitude throughout the week. I would say it was a very steady week, where every part of my game was where it needed to be." Following rounds of 67 (-5) and 69 (-3), Lignell played alongside Rose Zhang in the final pairing. Lignell said, "If I'm being honest, it's sometime easy to get caught thinking ahead when you’re playing well or in contention, but I always try and snap myself back into the moment. Obviously pressure makes you more nervous, but I try to enjoy that and embrace it." Crediting Ole Miss Women's Golf Head Coach, Kory Henkes, Lignell said, "My Head Coach at Ole Miss always tells me to control what you can control. If you know that you will be nervous, then control your actions, walking, routine, and take it slow to keep your mind in a good place."
With a Birdie on No. 11 and No. 12, Lignell played the historic Amen Corner 2-under in the Final Round. Lignell said, "To play Amen Corner two-under-par is something that I did not think would happen. They are very tough holes and probably three of the most iconic golf holes in the world. To have played those two-under-par is something I will remember for my entire life. I even had to go into the shop afterwards and buy an Amen Corner t-shirt just for the memory."
As Amen Corner is one of the many reasons Augusta is unlike any other, Lignell said, "It's a memory that I will cherish for life. To know I have played a competitive round of golf where players like Tiger have made history is so special. I am so thankful that I got to play where so many legends have played and so few others get to play." In an international field of 72 amateurs, Lignell's solo third ranked first among International players. Originally from Gothenburg, Sweden, Lignell said, "It means the world to me and is something that is so special." Lignell continued, "We have such a great system back home in Sweden that I am so grateful for. They have helped me and supported me so much growing up. It's always an honor to represent my country." Just as Lignell was honored to represent Sweden, Lignell was extremely proud and appreciative to have represented Ole Miss. Lignell said, "To get to represent Ole Miss, who has developed me and made me the player and person I am today is truly special. I am so grateful for everything they have done for me. I had both my Swedish National Coach and my two Ole Miss Coaches, Kory Henkes and Zack Siefert, there for the week. It's such an honor to represent them in the best possible way I can." |
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